Scott Zimmerman

Founder & CEO, Xola

"When Michael and I first spoke about company culture, I was struck by how thoughtfully he spoke about the nuances of effective communication and how company culture is defined as much by what we do not do, as it is defined by what we do. I admittedly had not given much attention to shaping our culture, though was urged to consider how this is one of the most valuable assets of a startup. A company with strong vision and invigorating culture is as important as the ideas you pursue. Michael's advice helped me identify areas where and how communication among team members could be improved, which has helped us execute better as a team on numerous occasions."